19 Οκτωβρίου 16:00

Daniel Bonner  & Bas Korsten

Wunderman Thompson

The Power of Ναι: The courage to say ‘yes’ and the importance for brands


Daniel Bonner

Daniel Bonner is the Global Chief Creative Officer at Wunderman Thompson – a responsibility he shares alongside Bas Korsten. Together they are responsible for bringing ambitious clients a competitive advantage through innovation, inspired by creativity, data and technology. Daniel focuses the agency on raising the standard of the work, inspiring new possibilities, and harnesses the breadth of the company’s capabilities to set new benchmarks for the industry.   Daniel has a proven track record of collaboration – establishing and growing teams from which award-winning work has flourished, including the most coveted medals from Cannes Lions, D&AD, Clio, LIAA, ADC and One Show. Daniel has also proudly led teams to more than 20 Agency of the Year titles as well as an ‘Agency of the Decade’ award. On a more personal note, Daniel was invited to be a Fellow of the Royal Society of Arts as well as being named No.1 Digital Creative Director by Campaign and “Influencer of the Year” by Creativepool.   Prior to Wunderman Thompson, Daniel served briefly as Wunderman’s Global Chief Creative Officer bringing with him a resume that included guiding his previous agency, Razorfish, to a 300% increase in excellence and innovation awards. Prior to this, Daniel worked for 15 years as a creative leader and Chief Creative Officer of AKQA.   Daniel has served as a Cannes Lions jury member three times, and in 2019 he was the Cannes Lions Jury President for Creative Ecommerce and Experience Track Ambassador.   When not working Daniel can be found wearing Lycra and cycling around the south of England, - sometimes with his wife and two sons.

Bas Korsten 

In November 2019, Bas was appointed Global Chief Creative Officer of Wunderman Thompson, WPP’s largest agency network. Before this, Bas was Creative Partner at J. Walter Thompson’s Amsterdam office as well as JWT’s Global Futures Council Lead. Bas’ ambition and commitment to creativity and innovation turned a local office into one of the most talked about and awarded agencies in the world. With groundbreaking, double Grand Prix-winning campaign The Next Rembrandt, the agency became the most awarded Dutch agency at Cannes in 2016 and won the title Cannes Lions Innovation Agency of the Year. In December 2016 Bas was honored by AdAge’s Creativity 50, listing the 50 most creative people of the year, together with a.o. Tom Ford, Beyoncé, Prince and David Bowie. April 2017 that honor was followed by being selected by Adweek as ‘One of 10 Global Creative Leaders who are reinventing Advertising and the Ad industry.’ Bas originally graduated as a Logistics Engineer but moved swiftly into advertising as a junior copywriter. Two years later he became Creative Director and Board Member of DDB Amsterdam, before leaving with his creative partner Michael, to start their own agency: Selmore. After setting up an experimental agency called Nothing in 2008, Bas joined JWT in 2011 with the ambition to truly do things differently. So, he did. To date, Bas has won 34 Lions, 11 D&AD Pencils amongst which a Black Pencil for his work for Free a Girl ‘School for Justice’, plus numerous other international awards. He has judged at all major award shows and gives talks at schools and universities on innovation in the wider ad industry. Bas loves watching his four kids play sports and keeps hoping one of them will follow in his brother’s footsteps playing for Tottenham Hotspur. But Liverpool would be ok too. Together with his youngest daughter Isabelle, he loves writing music. Luckily for everyone, she’s the only one singing. Making it to the finals of The Voice Kids twice.

Περιγραφή Παρουσίασης

In an industry so often flooded with the response and reaction... "No". Join us to celebrate the inspirational force for good that is a "yes!". We will discuss just why it takes so much courage to be able to say that word and we will look at some of the most heroic endeavours from those brands prepared to unlock all the potential to be found in such a small gesture of optimism.

Συντονιστής: Matt Gerber Head of Strategic Planning, Wunderman Thompson Athens, Greece

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