E R M I S A W A R D S
WEBINAR

WEBINAR

18 Οκτωβρίου 16:00

Steve Gladdis

Mediacom

A Culture Of Creativity: How to make sure innovation moves from brainstorm to execution

CV

Steve is Chief Strategy Officer for MediaCom EMEA, responsible for the quality of the agency’s planning across all clients and markets in the region. He ensures the agency’s work is fuelled by insight, powered by data, and fit for its core purpose - to drive as much growth as possible for clients from their media budgets. He works hard to create an environment where the planners are excited about the potential in every brief, and where specialists around the agency collaborate to develop brilliant creative media campaigns.

Περιγραφή Παρουσίασης

How do you make sure that new ideas make it from flipcharts and post-it notes onto the signed-off plan that the consumer sees and responds to? This presentation will explore how you organise for more innovation and creativity – the steps you can take to make sure your organisation is not just having new communication ideas, but actually bringing them to fruition. As we explore the principles, Steve will showcase some of the great campaigns that have come from applying the recommended approaches.

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